Follow Concussion Inc. on Twitter for Breaking News of USA Swimming’s New PR Strategy for ‘Safe Sport’

EXCLUSIVE: Internal USA Swimming Memo Exposes Plan for New PR Strategy to Combat Negative ‘Perceptions’ of Safe Sport Program
August 2, 2013
Swimmer-Blogger Tony Austin on USASwimmiLeaks
August 2, 2013

EXCLUSIVE: USA Swimming memo exposes new PR strategy to combat negative “perceptions” of Safe Sport efforts … https://concussioninc.net/?p=7955 

Read the memo on @USA_Swimming‘s new PR strategy on sex abuse exclusively here: http://muchnick.net/usaswimmingmemo.pdf ….

(1) @usa_swimming chief Wielgus: “This updated action plan represents a significant shift in our strategy to date.” concussioninc.net/?p=7955 

(2) @USA_Swimming chief Wielgus: “goal of improving the overall perceptions.” https://concussioninc.net/?p=7955 

(3) @USA_Swimming chief Wielgus: “our strategy has been to decline interviews related to sexual misconduct cases.” https://concussioninc.net/?p=7955 

(4) @USA_Swimming chief: “put Executive Director and Director of Safe Sport through intensive media training program.”https://concussioninc.net/?p=7955 

(5) @USA_Swimming chief Wielgus: “simplifying the Safe Sport messaging with the mantra EDUCATE, PREVENT & PROTECT.” https://concussioninc.net/?p=7955 

(6) @USA_Swimming chief Wielgus: “just as we can talk about Business Plan, now able to do likewise with Safe Sport.” https://concussioninc.net/?p=7955 

(7) @USA_Swimming chief Wielgus: “when issue of sexual misconduct arises, there’s flare-up of local media attention.” https://concussioninc.net/?p=7955 

(8) @USA_Swimming chief Wielgus: “direct PR and crisis communication resources from our partner, Ground Floor Media.” https://concussioninc.net/?p=7955 

(9) @USA_Swimming chief Wielgus: “we estimate the expenses could run between $100K and $200K.” https://concussioninc.net/?p=7955 

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