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World Wrestling Entertainment has both an entertainment website, http://wwe.com, and a corporate information website, http://wwwecorp.com. Fair enough.

But even if you type http://wwecorp.com into your web browser, you’re thrown to the entertainment website. In order to get to http://wwecorp.com, you have to take the second step of clicking on the “Corporate” link at the bottom of the entertainment website home page.

A small but telling example of how WWE blurs the lines and advances its goal of making it just a little harder for serious people to study it seriously.

Irv Muchnick

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Concussion Inc. - Author Irvin Muchnick