Behind-the-Scenes Story of ‘Concussion’ Moviemakers’ Smears of CTE Victim’s Mother, Via Marketing Partner MomsTeam — Even Worse Than We Thought

‘Concussion’ Movie Director Peter Landesman Responds to Our Report That Marketing Partner Smeared CTE Victim’s Family
December 30, 2015
P.S. on ‘Concussion’ Movie-MomsTeam Tandem Going From Bad To Worse: Exactly What Mother of CTE Victim Told Newsweek Europe
December 31, 2015
‘Concussion’ Movie Director Peter Landesman Responds to Our Report That Marketing Partner Smeared CTE Victim’s Family
December 30, 2015
P.S. on ‘Concussion’ Movie-MomsTeam Tandem Going From Bad To Worse: Exactly What Mother of CTE Victim Told Newsweek Europe
December 31, 2015

by Irvin Muchnick


Yesterday we introduced the story of how the head of the MomsTeam Institute, a marketing partner of the new Concussion movie, smeared the bereaved mother of a former youth league and high school football player who had chronic traumatic encephalopathy at his untimely death, to a writer for Newsweek Europe.

On the last day of 2015 — also the eve of the anticipated second weekend of tepid box office for the Will Smith vehicle — Concussion Inc. resets this story and adds some emerging details. In the new year there will be more, much more, where these came from.

And there is plenty of shame to go around. It starts with the media outlets of larger circulation that turn their gaze from the fact that the bottom line of the complicity in these despicable tactics of the Concussion producers, director-writer Peter Landesman, Smith’s hero character Bennet Omalu, and writer Jeanne Marie Laskas (author of the tie-in magazine article and book) is implausible deniability, at best.

Yesterday, and this is after our story broke, Laskas “liked” on Twitter a photo posted by MomsTeam’s Brooke de Lench of the two of them at a recent Concussion screening. Present vocabulary fails to fully capture the depravity of such bully-enabling and cowardice.

Even many of the journalists who consider Concussion some kind of courageous breakthrough already know that everything published here about the scam new Bennet Omalu Foundation is 100 percent accurate. The group is housed at the University of Pittsburgh, the lowest of the low in credibility on the concussion-CTE issue. The board of trustees consists almost entirely of the people who made the movie. And its crown-jewel oxymoron is Omalu crony Julian Bailes, a youth football industry danger-and-death denier of astounding audacity.

All of which brings us around again to what Kimberly Archie told Newsweek; the lies Brooke de Lench then told about her to a Newsweek reporter, the disingenuous and hydra-headed marketing machine of Concussion; and the active pimping and passive propagandizing of the Omalu “amen corner.”


The Newsweek Europe article includes the voices of both Kimberly and another friend of ours, ex-San Francisco 49er George Visger. An extended excerpt is in the next post here:

Kimberly tells of the 2014 death of her 24-year-old son, Paul Bright, in a motorcycle accident. Kimberly, a litigation consultant, was working on a case involving claims by former National Football League players. Paul, who hadn’t played football since he was 18, was not one of them. But curious about the emerging science of CTE, Kimberly had her son’s brain studied by Dr. Ann McKee’s research group in Boston. The finding was that Paul had stage 1 CTE.

After the publication of the article, de Lench — an omnipresent social media troller, as well as CEO of a youth sports advocacy “nonprofit” and a hanger-on in Concussion marketing — emailed a Newsweek writer. De Lench claimed that Kimberly Archie was a faker, that there was no finding of CTE in Paul, and that Kimberly was never invited, along with other family members of CTE victims, to a pre-premiere screening of Concussion.

As Kimberly easily established to the Newsweek writer, these claims were hateful lies. But they were not the first time de Lench has tried to smear and humiliate Kimberly. De Lench has consistently mocked Paul’s CTE. And she has displayed the same pattern in snide or intimidating communications with other advocates — both victims and others.

The Concussion crowd’s first line of defense is that de Lench and MomsTeam do not represent them. That is malarkey. The joint @ConcussionMovie-@MomsTeam promotional campaign is all over Twitter. The movie website page urges viewers to participate in the “#ForThePlayers Challenge”:

  • Post a video of your touchdown dance
  • Share on Instagram, Twitter, and Facebook. User #ForThePlayers and @ConcussionMovie.
  • Challenge your friends to top your dance #ForThePlayers.
  • OR Donate to MomsTeam. (LEARN MORE

On December 11, director Landesman emailed me, “I have never heard of MomsTeam.” Presented with some of the evidence here, he did not respond. When later asked about his association with the Bennet Omalu Foundation and its youth football truther, Julian Bailes, Landesman referred me to Amanda Lundberg, his publicist. Lundberg said she didn’t understand my question. After I repeated and explained my question, she did not respond.

Yesterday, when asked about his movie marketing partner Brooke de Lench’s smears of Kimberly Archie and her family, Landesman emailed me, “For the record: You are insane.”

This morning I emailed Robert Lawson, Sony Pictures’ executive vice president and chief communications officer, for a response to this story. There was none. “Any defense that the left hand doesn’t know what the right hand is doing seems belied by new information I began reporting yesterday. But even if Sony and the movie producers did not know before what MomsTeam was up to, you do now,” my message said in part. I added:



What are Sony Pictures’ comments on both the tactics of movie marketing partner MomsTeam, as reported by Concussion Inc., and on Mr. Landesman’s response?




‘Concussion’ Movie’s Subject — NFL Whistleblower Bennet Omalu — Needs to Speak Out Against Disastrous Partnership with Football Industry-Friendly MomsTeam

Published November 23rd, 2015

Published December 7th, 2015

‘Concussion’ Movie Hero Bennet Omalu’s Old Colleague, Julian Bailes, Has Become the New Leading ‘Dr. No.’ of Youth Football Shilling

Published December 10th, 2015

Holy Plot Twist: ‘Concussion’ Movie Director Peter Landesman Tells Us, ‘I Never Heard of MomsTeam’

Published December 11th, 2015

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Concussion Inc. - Author Irvin Muchnick