{"id":7957,"date":"2013-08-02T14:50:13","date_gmt":"2013-08-02T22:50:13","guid":{"rendered":"https:\/\/concussioninc.net\/?p=7957"},"modified":"2024-05-29T17:03:32","modified_gmt":"2024-05-30T01:03:32","slug":"follow-concussion-inc-on-twitter-for-breaking-news-of-usa-swimmings-new-pr-strategy-for-safe-sport","status":"publish","type":"post","link":"https:\/\/concussioninc.net\/?p=7957","title":{"rendered":"Follow Concussion Inc. on Twitter for Breaking News of USA Swimming’s New PR Strategy for ‘Safe Sport’"},"content":{"rendered":"


\n<\/p>\n

Irvin Muchnick<\/strong>“@irvmuch<\/a>
\n<\/a><\/small><\/div>\n

EXCLUSIVE: USA Swimming memo exposes new PR strategy to combat negative “perceptions” of Safe Sport efforts … https:\/\/concussioninc.net\/?p=7955<\/a><\/p>\n

Read the memo on @USA_Swimming<\/a>‘s new PR strategy on sex abuse exclusively here: http:\/\/muchnick.net\/usaswimmingmemo.pdf…<\/a>.<\/p>\n

(1) @usa_swimming<\/a> chief Wielgus: “This updated action plan represents a significant shift in our strategy to date.”concussioninc.net\/?p=7955<\/a><\/p>\n

(2) @USA_Swimming<\/a> chief Wielgus: “goal of improving the overall perceptions.” https:\/\/concussioninc.net\/?p=7955<\/a><\/p>\n

(3) @USA_Swimming<\/a> chief Wielgus: “our strategy has been to decline interviews related to sexual misconduct cases.” https:\/\/concussioninc.net\/?p=7955<\/a><\/p>\n

(4) @USA_Swimming<\/a> chief: “put Executive Director and Director of Safe Sport through intensive media training program.”https:\/\/concussioninc.net\/?p=7955<\/a><\/p>\n

(5) @USA_Swimming<\/a> chief Wielgus: “simplifying the Safe Sport messaging with the mantra EDUCATE, PREVENT & PROTECT.” https:\/\/concussioninc.net\/?p=7955<\/a><\/p>\n

(6) @USA_Swimming<\/a> chief Wielgus: “just as we can talk about Business Plan, now able to do likewise with Safe Sport.” https:\/\/concussioninc.net\/?p=7955<\/a><\/p>\n

(7) @USA_Swimming<\/a> chief Wielgus: “when issue of sexual misconduct arises, there’s flare-up of local media attention.” https:\/\/concussioninc.net\/?p=7955<\/a><\/p>\n

(8) @USA_Swimming<\/a> chief Wielgus: “direct PR and crisis communication resources from our partner, Ground Floor Media.” https:\/\/concussioninc.net\/?p=7955<\/a><\/p>\n

(9) @USA_Swimming<\/a> chief Wielgus: “we estimate the expenses could run between $100K and $200K.” https:\/\/concussioninc.net\/?p=7955<\/a><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"

Irvin Muchnick“@irvmuch EXCLUSIVE: USA Swimming memo exposes new PR strategy to combat negative “perceptions” of Safe Sport efforts … https:\/\/concussioninc.net\/?p=7955 Read the memo on @USA_Swimming‘s new [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7957","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nFollow Concussion Inc. on Twitter for Breaking News of USA Swimming's New PR Strategy for 'Safe Sport' - Concussion Inc. - Author Irvin Muchnick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/concussioninc.net\/?p=7957\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Follow Concussion Inc. on Twitter for Breaking News of USA Swimming's New PR Strategy for 'Safe Sport' - 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